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COMPANY PROFILE
We take great pride in creating a quality range of TREE FREE PAPERS
for writing, high volume print and packaging.

Product

The Company is engaged in the manufacturing of Kraft Paper and Writing & Printing Paper. Writing and Printing Paper is used for multiple purposes like printing and stationery etc. The company’s white writing & printing paper is used in the fabrication of note books and writing material; the coloured paper is used in the fabrication of spiral notebooks, wedding cards, shade cards, children’s colouring books, coloured copier paper and bill books. Kraft Paper finds its application in the packaging Industry especially for making Corrugated Boxes / Cartons and for other packaging requirements. The special feature of its Kraft Paper is load bearing Capacity & tensile Strength which makes its most suitable for Corrugated packing application.

Progress over the years

The Company initially set up Agro Waste Paper Mill for manufacturing of Kraft Paper and commenced its operations with a small 2310 TPA Capacity. Over the Years, the Company has undertaken several phases of expansion and the Production Capacity of Kraft Paper since then has increased from 2310 TPA to 52800 TPA.

The company had set up 33000 TPA unit for manufacturing of writing & printing paper adjoining to its existing unit in March,2008.

Company’s Approach & Perception

The Company has been maintaining pace with the changing technology in the Paper Industry. Since the start of Commercial production in 1983, the company has been regularly upgrading its Works.

Ruchira Papers has also demonstrated deep commitment to the cause of preserving the environment by adopting environmental friendly practices leading to energy conservation and ultimately savings add to the bottom line. The Company also lays due emphasis on power conservation. CII (Confederation of Indian Industry) energy audit team conducted a Detailed Energy Audit of Ruchira Papers including all thermal and electrical equipments. Various energy saving proposals were suggested and since then the company has been in the process of implementing the proposals in a phased manner. Implementation of some of the proposals has resulted into reduced power consumption (per ton of paper) which has added to the profitability and economic viability of the Company. The Company was also accredited with an appreciation letter from CII for contributing to the power conservation. The Company has set up and properly maintained essential effluent control facilities as per the norms of the Central State Pollution Control Board.

Incentives & benefits enjoyed by Ruchira

Our Company being located in Himachal Pradesh, is enjoying the following benefits:

  • Power Tariff in Himachal Pradesh is cheaper comparatively than neighboring states.

Opportunities in Writing & Printing Paper Segment

The ever increasing demand for Writing and Printing paper in domestic as well as international markets has thrown up a plethora of opportunities to the Company to diversify into Writing and Printing paper segment.

Backed by buoyant economy coupled with the commitment of Government to increase literacy and growing awareness of quality paper among the consumers, this industry is on the threshold of a promising future.

By delivering the international quality products and improving the operational efficiency and also by harnessing its inherent strengths, the Company has diversified into Writing and Printing paper.

Future Outlook for Paper Industry & Prospects

The Indian paper industry with approximately 13 mn tonnes of capacity accounts for about 3% of global paper production. According to Indian Paper Mills Association, the domestic consumption of paper in India during 2014-15 was 13.9 mn tones, yoy growth of 6%. The per capita consumption of paper in India stands at ~11 kg, which is relatively lower compared to other developed and developing countries. With increasing focus by government on education and general uptick in macro economy, CARE Rating expects Indian paper industry to witness a CAGR of 7% over the next five years to about 20 mn tones. The growth will be largely driven by printing & writing and packaging & paper board segment. The Indian paper industry can be broadly classified into three segments:

  • PRINTING & WRITING (P&W)
    Printing and writing segment caters to office stationary, textbooks, copier papers, notebooks etc. This segment forms ~31% of domestic paper industry. Governments thrust on education through steps like Right to Education, Sarva Shiksha Abhiyan, rise in service sector are key factors contributing to the growth of this segment.
  • PACKAGING PAPER & BOARD
    Packaging paper & board segment caters to tertiary and flexible packaging purposes in industries such as FMCG, food, pharma, textiles etc. This segment forms ~47% of the domestic paper industry. This is currently fastest growing segment owing to factors such as rising urbanization, increasing penetration of organized retail, higher growth in FMCG, pharmaceutical.
  • NEWSPRINT
    Newsprint serves the newspaper & magazines industry. This segment forms ~18% of Indian paper industry. This segment is under stress due to lower growth rates and import threat.
MARKETING

Ruchira Papers Ltd. in leadership through Quality in the Indian Industry has been setting benchmarks from its inception and continues to do so.

Ruchira has carved a niche in the Indian Paper Industry and has established its name that is strong and fearsome for its competitors. The status that we have achieved has been due to the Vision and Core values of RUCHIRA MANAGEMENT:

  • Honesty
    To be principled, Straight-forward
    and fair in all dealings.
  • Integrity
    Maintaining the highest
    standards of professionalism.
  • Flexibility
    Adapting ourselves to always
    stay a step ahead of change.
  • Respect for Individual
    Giving each person room to
    contribute and grow.
  • Respect for knowledge
    To acquire and apply leading edge
    expertise in all aspects of our business.
  • Team Performance
    The Team comes first; none of
    us is as good as all of us.
Distribution Network

Our Company, with a view to obtain competitive edge, has established a network of dealers/ distributors. Most of them have been associated with us for more than a decade. We regularly interact with them and endeavor to utilize their strength effectively so as to give better service to our customers/end-users.